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BRAND PROMOTIONS IN THE DIGITAL AGE | Melbourne
11 February 2020 @ 7:30 am - 9:00 am
In today’s connected and always-on world, FMCG brands are under significant pressure to change the way they operate. As well as threats, there are also opportunities, as digital and mobile technologies provide a completely new platform for brands to connect with their end-consumers. In these briefings, Tim Mason will describe the practical steps brand owners can take to capitalise on the tech-driven changes that are transforming all of our lives.
Tim Mason has over thirty years’ experience in the grocery and retail industries. Tim was CMO of Tesco for many years, where he was responsible for the launch of initiatives such as Tesco Clubcard and Tesco.com. Tim is currently the CEO of Eagle Eye, a SaaS technology company that works with leading retailers and brands including Asda, Coca-Cola, Diageo, John Lewis, Loblaw, PizzaExpress, Sainsbury’s, Suntory and Tesco.
There is no cost to attend this event and it is open to all AFGC Industry members only.
RSVP By 31 January 2020
Contact Alyssa Handy if you are interested in attending this event