The Australian food industry knows the community is concerned about the advertising of discretionary foods to children. It has implemented two codes of practice to demonstrate industry responsiveness to these consumer issues.
As of the 1 July 2020, the administration of the self-regulatory initiatives that specifically address food and beverage advertising to children (Responsible Children’s Marketing Initiative (RCMI), which covers products found in retail outlets, and Quick Service Restaurant Initiative for Responsible Advertising and Marketing to Children (QSRI), which covers food sold in quick service restaurants) is managed by:
Australian Association of National Advertisers
Suite 301, 100 William Street, Sydney NSW 2011
Phone 02 9221 8088