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AFGC WEBINAR | Preparedness in COVID times: Updating Crisis and Recall management strategies for Food and Grocery

30 September 2020 @ 10:00 am - 11:00 am

The Australian Food and Grocery Council (AFGC) invites members to attend a webinar on Preparedness in COVID times: Updating Crisis and Recall management strategies for Food and Grocery.

DATE:      Wednesday, 30 September 2020
TIME:       10.00am – 11.00am AEST



The pandemic has elevated our need for adaptive, pivoting strategies to respond to a changing world. Many assumptions and controls are no longer valid, yet we continue to deliver essential products every day. This webinar is intended as a reflection on existing plans and the actions to improve our preparedness for the sustained challenges to our industry that may result in a Crisis or Recall situation. It will cover  a context of the changes that F&G are facing, how to improve or update your existing plans for emergencies, crisis management, critical communications, social media challenges and recalls, as well as how to deliver an apology and build a goodwill bank for a bad day.  … Going home knowing you have done the right and the best thing you could have.

AFGC welcome inputs from industry and will allow time for questions and discussion.


Allan Briggs

Allan Briggs is founder and owner of Crisis Shield. Allan served 16 years with Victoria Police where he rose to the rank of Sergeant working in the Media and Public Relations Department. He went on to work as Manager of Media and Public Relations at Victoria State Emergency Services (VICSES) for four years, during which time he increased VICSES’ monthly media items tenfold and truly established the brand.

His work at Victoria Police and VICSES taught him that strategically developing and testing plans, systems and processes is the best way to mitigate risks, and manage issues and crises. Allan now consults to large corporations globally from Airports, Universities, manufacturing, travel, construction and government. He shares his expertise through his client work at Crisis Shield, presenting at events and conferences around Australia and lecturing at universities in Melbourne, including RMIT University, Deakin University and Victoria University.

Dr Cristina Lesseur

Dr Cristina Lesseur has a PhD in Biological sciences and has led a successful global career in FMCG for more than 25 years . She has a deep understanding of the Food ecosystem and is a passionate advocate for the sustainability of the sector.  With a strong Science, Regulatory and Food Safety background, Cristina can translate risks and opportunities into actionable frameworks for businesses. 

Most recently, Cristina developed the Corporate Risk framework and tools for Simplot Australia, including the training, simulation and remediation activities for executive, operations, commercial and technical teams. She is now collaborating with Crisis Shield as a Food and Grocery expert to help companies excel in their preparedness and response to major and critical Incidents.

Participants will be provided Zoom meeting details on completion of registration. 


30 September 2020
10:00 am - 11:00 am
Event Category:


Alyssa Handy
0430 300 649