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AFGC WEBINAR | CONSUMER BEHAVIOUR AND FOOD AND BEVERAGE TRENDS IN SOUTH KOREA
8 April 2021 @ 1:00 pm - 2:00 pm
South Korea is the fourth-largest export destination for Australia’s processed food and beverage sector, recording year-on-year growth of 20% in 2019. In April, the Australian Food and Grocery Council (AFGC), supported by the Australia-Korea Foundation (AKF), is holding a webinar to help exporters understand and take advantage of the opportunities that exist in the South Korean market.
|DATE: Thursday, 8 April 2021
TIME: 1.00 – 2.00pm AEST
This event will provide expert insights into Korean consumer behaviour and market trends. The April 8 webinar will be followed by a series of roundtables in May, June and September, which will offer opportunities to build connections with stakeholders in Korea. Designed by the AFGC and made possible by a grant from the AKF, the program will utilise deep-dive industry analyses prepared by global market intelligence group Mintel.
Senior Global Food and Drink Analyst, Mintel
|Joelene has spent most of her career in brand and trade marketing for food and personal care brands in CPG companies such as F&N, Nestle and Johnson & Johnson. In her role as Senior Global Food and Drink Analyst at Mintel, Jolene explores global consumer trends, product innovation and market competition.|
Mintel is the expert in what consumers want and why. As the world’s leading market intelligence agency, Mintel’s analysis of consumers, markets, product innovation and competitive landscapes provides a unique perspective on global and local economies. Since 1972, their predictive analytics and expert recommendations have enabled their clients to make better business decisions faster. Mintel’s purpose is to help businesses and people grow. To find out how they do that, visit mintel.com.
The Australia-Korea Foundation (AKF) was established by the Australian Government in 1992 to promote bilateral relations between the Republic of Korea and Australia. The objectives of the Foundation are to increase public awareness of Australia in South Korea and of South Korea in Australia; develop partnerships in areas of shared interest in the bilateral, regional and global context; and increase Australians’ capacity to effectively engage with South Korea.
Participants will be provided Zoom meeting details on completion of registration.