The rise of occasions and mindsets driving decisions, the declining relevance of category management: what does best practice look like in our COVID world? Shopper decision hierarchies are shifting.  Specific needs and mindsets are leading to blurring of traditional category constructs and retailing footprints e.g. Dinner for Tonight sections, […]

Our third SME CEO Forum for the year is just around the corner and we would love it if you could join us for this opportunity to network with colleagues, hear from thought leaders, garner industry insights and contribute to the AFGC agenda for SME members. During the […]

Notice is hereby given that the Annual General Meeting of the members of the Australian Food and Grocery Council Limited ACN 068 732 883 (“the Council”) is to be held in a virtual format on Wednesday, 17th November 2021 at 5.00pm (AEDT) All documentation is now available for […]

Lumaten is a leading shopper research and strategy company trusted by leading FMCG companies. Accurate research requires the ability to observe shoppers shopping naturally in a realistic store. In grocery, up to 90% of shoppers are in autopilot, making rapid choices, and using unconscious heuristics. Shoppers' decisions are […]

Ecommerce and Omnichannel: How to win Understand how, at category level, shoppers are triggered differently online vs in-store and implications for your investment priorities.  We will share a model and roadmap for suppliers to meet the evolving shopper Journey pre-store and in-store, plus Ecommerce platforms.  Includes latest insights […]