Do the Right Thing communication and education program

Over the last decade, the PSF and its predecessors undertook world leading research into littering and recycling behaviours to inform stakeholders and direct our program activities, spearheaded by the Do the Right Thing message.

Do the Right Thing is one of the most successful behaviour change programs in Australian history, with 80 per cent of Australian's recognising the message means put your litter in the bin.  The message has now been expanded to Do the Right Thing Use the Right Bin to encompass recycling and is being used by more than 400 townships and organisations across Australia to educate communities to reduce litter and recycle their bottles and cans.

Our Do the Right Thing signage support program enables local councils, schools and community groups to apply for anti-litter and recycling signage to support towns and communities in their current or planned litter prevention and recycling campaigns. To date nearly 240 councils and community groups/festivals have installed nearly 38,000 anti-litter roadside signs, posters and waste and recycling bin stickers throughout Australia.

For information about our Do the Right Thing Signage Support Program contact Communications Officer Sally Haysom on This e-mail address is being protected from spambots. You need JavaScript enabled to view it .