Complaints Process

This initiative is supported by a public complaints program, which is managed by the Advertising Standards Bureau (ASB).

Complaints may be made about:

- The placement of the advertisement – is it appropriate in programs directed to children under 12?
- The appropriateness of the product – does it represent a healthy choice?
- The appropriateness of the messaging – does it promote good dietary habits?

The complaints process follows similar guidelines to those for other Codes administered by the ASB.

All complaints about ads must be submitted in writing to the ASB – this can be done online at www.adstandards.com.au. An independent arbiter will assist in arbitrating issues surrounding the compliance of the advertisement with the Company Action Plans put forward by the participating food companies.

Complaints about different ads must be submitted separately and must include sufficient details to allow for identification of the ad in question.

For further information on this initiative, please click on the links below.

Core Principles
Signatories
RCMI Reports
Complaints Process
Scope