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Companies sign up to this initiative as a minimum commitment and are required to develop and publish individual Company Action Plans that outline how they will meet the core principles of this initiative.
Because companies and their product lines vary, the way companies comply with this framework will differ. However, all commitments must be consistent with the core principles outlined in this initiative. This initiative outlines the minimum commitments required by signatories. Companies may choose to go further if they wish to.
Signatories
Seventeen companies are signatories to this initiative. Click on the documents below to view their company action plans.
For further information on this initiative, please click on the links below.
Initiative overview
Core Principles
Marketing Communications and Media
Complaints Process
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Industry Codes 
