Nestlé Australia Ltd Action Plan

Nestlé Australia Ltd Action Plan
Food Content	Marketing Practices	Consumer Information	Lifestyle Action
Actions Portion size products Nutritional content Balance of food groups	Marketing to children Encouraging balanced life style Encourage physical activity	Health messages/labelling Consumer education on nutrition	Balanced diet/physical activity Encouraging balanced life
Examples Product Development Continue to develop products that are nutritious and portion controlled such as: Peter's MINIZ. Nestlé Diet Yoghurt. Peters Carb-Smart Ice Cream. Light & Creamy evaporated milk and Power Bar. Lean Cuisine. Other confectionery products, low fat two minute noodles and diet desserts. Undertake continuous product development to reduce salt, fat, artificial colours and flavours and produce low Glycemic Index products. Product development to meet school canteen and GI nutritional criteria.	Advertising Adhere to the Australian Association of National Advertisers (AANA) Code for Advertising to Children Children Promote voluntary national self-regulatory mechanisms encouraging responsible advertising to children on TV. Nestlé Foodservice Division will develop specific recipes and products for school canteens and a dedicated website to help school canteens plan menus. Nestlé corporate television campaign will feature Liz Ellis encouraging “good food good lifestyle” messages and raising awareness of the Milo Junior Development Cricket programs and AIS PHPDE curriculum programs in schools. Partnerships / Sponsorships Partner with relevant groups and industry associations that promote healthy eating and getting active eg Dieticians Association of Australia, Australian Institute of Sport, Cricket Australia, and GI	Packaging Continue to place nutrition information on all Nestlé packaging and conduct research to ensure consumers understand the information on Nestlé packaging. Website Nestlé is the only company with a nutrition website which focuses on all age groups and educating people on issues such as Glycemic Index and regular exercise (http://www.nutrition.nestle.com.au/). Help Line Maintain Nestlé customer help line.	School Resources Continue to develop additional units to the Personal Development, Health and Physical Education teachers resource material for Years 5 & 6. (About 40% of schools have registered for Get AIS into your Classroom www.ais.org.au/schools). Booklets Continue the wide distribution of the Get Out, Get Active booklet for children and parents and the Winning Diet booklet for active people and health professionals (already over 500,000 have been distributed). Continue to promote a series of healthy recipe cookbooks such as AIS Survival for the Fittest from the Fittest and Survival Around the World. Lifestyle Campaign Develop 4 new executions for television explaining Nestlé's commitment to good nutrition and healthy lifestyles. Maintain the "Our Commitment to Community" website profiling Nestlé's Good Life program (http://www.nestle.com.au/goodlife/body.asp)

Food Content

Marketing Practices

Consumer Information

Lifestyle Action

Actions

Portion size products
Nutritional content
Balance of food groups

Marketing to children
Encouraging balanced life style
Encourage physical activity

Health messages/labelling
Consumer education on nutrition

Balanced diet/physical activity
Encouraging balanced life

Examples

Product Development

Continue to develop products that are nutritious and portion controlled such as:

Peter's MINIZ.
Nestlé Diet Yoghurt.
Peters Carb-Smart Ice Cream.
Light & Creamy evaporated milk and Power Bar.
Lean Cuisine.
Other confectionery products, low fat two minute noodles and diet desserts.

Undertake continuous product development to reduce salt, fat, artificial colours and flavours and produce low Glycemic Index products.

Product development to meet school canteen and GI nutritional criteria.

Advertising

Adhere to the Australian Association of National Advertisers (AANA) Code for Advertising to Children

Children

Promote voluntary national self-regulatory mechanisms encouraging responsible advertising to children on TV.

Nestlé Foodservice Division will develop specific recipes and products for school canteens and a dedicated website to help school canteens plan menus.

Nestlé corporate television campaign will feature Liz Ellis encouraging “good food good lifestyle” messages and raising awareness of the Milo Junior Development Cricket programs and AIS PHPDE curriculum programs in schools.

Partnerships / Sponsorships

Partner with relevant groups and industry associations that promote healthy eating and getting active eg Dieticians Association of Australia, Australian Institute of Sport, Cricket Australia, and GI

Packaging

Continue to place nutrition information on all Nestlé packaging and conduct research to ensure consumers understand the information on Nestlé packaging.

Website

Nestlé is the only company with a nutrition website which focuses on all age groups and educating people on issues such as Glycemic Index and regular exercise (http://www.nutrition.nestle.com.au/).

Help Line

Maintain Nestlé customer help line.

School Resources

Continue to develop additional units to the Personal Development, Health and Physical Education teachers resource material for Years 5 & 6. (About 40% of schools have registered for Get AIS into your Classroom www.ais.org.au/schools).

Booklets

Continue the wide distribution of the Get Out, Get Active booklet for children and parents and the Winning Diet booklet for active people and health professionals (already over 500,000 have been distributed).

Continue to promote a series of healthy recipe cookbooks such as AIS Survival for the Fittest from the Fittest and Survival Around the World.

Lifestyle Campaign

Develop 4 new executions for television explaining Nestlé's commitment to good nutrition and healthy lifestyles.

Maintain the "Our Commitment to Community" website profiling Nestlé's Good Life program (http://www.nestle.com.au/goodlife/body.asp)